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Marketing Overview

This section is for internal marketing content that we can later adapt into public web pages. It consolidates positioning, messaging, packaging/pricing, personas, and competitive guidance grounded in real capabilities of the Identity Fabric.

What to read next:

  • Positioning and Narrative: marketing/positioning
  • Headline Differentiator: marketing/experience-app
  • Go‑to‑Market Plan: marketing/go-to-market
  • Packaging & Pricing: marketing/packaging-pricing
  • Personas & Messaging: marketing/personas
  • Competitive Landscape: marketing/competitive
  • Studio ↔ Backend mapping: marketing/studio-backend-mapping
  • Naming Service One‑Pager: marketing/naming-service

Headline differentiator: Experience App​

The Experience app is our unified, PDP‑aware end‑user portal. It turns the Identity Fabric into a live product surface with runtime module activation (via /api/configs/ui + SSE), a CSP‑safe plugin model, and a zero‑token SPA pattern through ARIA Shield. Start here for the story we want to tell externally: marketing/experience-app.