Positioning & Narrative
Category POV
The Identity Fabric category must be standards‑driven and vendor‑agnostic. It unifies authentication, authorization, governance, and automation behind an API‑first control plane, instruments everything with shared signals and observability, and keeps tokens out of browsers via ARIA Shield. It is composable, portable, and provable.
- What it is: an API‑first control plane with OpenID AuthZEN decisions, zero‑token SPAs through ARIA Shield, policy‑guarded automation, and event‑native analytics.
- What it is not: a gateway‑only pattern, a tile launcher/portal, or a proprietary policy schema that creates lock‑in.
Tagline
Standards‑driven Identity Fabric for zero‑token SPAs, AuthZEN decisions, and policy‑guarded automation.
Elevator (25–50 words)
EmpowerNow is a standards‑driven Identity Fabric that unifies authentication, authorization, automation, and analytics. Zero‑token SPAs via ARIA Shield, OpenID AuthZEN decisions at every call, and policy‑guarded workflows deliver provable security, faster delivery, and swap‑friendly architecture across cloud and on‑prem.
EmpowerNow delivers an Identity Fabric that lets enterprises Discover → Authenticate → Authorize → Automate every identity interaction. The fabric is composed of Studios (frontends) backed by services (backends), shipped with Analytics and full Observability.
Why we win (grounded in code):
- Zero‑token SPAs via ARIA Shield session termination and ForwardAuth
- OpenID AuthZEN‑compliant PDP with batch evaluation and explainability
- Policy‑guarded automation with DPoP, CAEP events and OTEL/Prometheus
- Kafka → ClickHouse analytics with Learning Mode
- Azure Relay hybrid connectivity patterns for on‑prem without inbound ports
Primary messages by Studio:
- Authentication Studio (IdP + ARIA Shield): Passwordless, adaptive auth, CAEP, self‑host or SaaS
- Authorization Studio (PDP): < 20 ms decisions, delegation graphs, auditors get diagrams
- Automation Studio (CRUD): No‑code workflows secured by policy, with AI nodes
- Inventory Studio (DataCollector): No‑code connectors, PDP‑gated deltas, visual diffs
- Governance Studio (EA): Reviews, SoD, certifications (design‑partner program)